Coaching is a consulting model that is characterized by various criteria. The most important are:

• Coach and client are of equal value and are at eye level: the client is an expert in his system and context, the coach is an expert in leading conversations and dealing with problems in a goal- and solution-oriented way.
• Solution orientation: Coaching is oriented towards (solving) problems and not towards the search for causes of problems.
• Cooperation between coach and client is an essential basis of coaching, whereby the client (human being) is at the centre of the consultation.
• Coaching methods and interventions are aimed at increasing the number of choices for the client and opening up new options.
• Continuous appreciation of the client as well as strengthening and focusing on the client’s resources are further important elements in coaching.
• Professional knowledge is brought in by the coach in the sense of an offer for the customer – the customer has the possibility to accept or reject this offer (cf. differentiation to professional advice).
• Coaching forms a “protected framework” for the client – absolute confidentiality is an important basis for this. Complete voluntariness is also an indispensable prerequisite for successful coaching.

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